Sustainability in Watches: Omega vs Nomos 2025

As consumers become increasingly aware of environmental issues, the demand for sustainable products has notably risen across various industries, including luxury goods like watches. In 2025, two prominent brands, Omega and Nomos, stand out in the watch industry, not only for their craftsmanship but also for their commitment to sustainability. This article delves into the eco-friendly practices of both brands, comparing their approaches to sustainability.

Omega: A Legacy of Innovation and Sustainability

Omega, a Swiss watchmaker with a rich heritage dating back to 1848, has made significant strides in sustainability in recent years. The brand has focused on reducing its environmental footprint and enhancing the longevity of its products. Here are some key aspects of Omega's sustainability initiatives:

1. Eco-Friendly Materials

Omega has committed to using sustainable materials in its watch production. This includes the use of ethically sourced metals and recycled materials. For instance, the brand has introduced watches featuring cases made from 18K Sedna gold, which is produced with a focus on responsible sourcing and minimal environmental impact.

2. Energy Efficiency

In 2025, Omega has implemented energy-efficient practices across its manufacturing processes. The brand has invested in renewable energy sources, aiming to power its facilities with 100% renewable energy. This commitment not only reduces carbon emissions but also sets a benchmark for other luxury watchmakers.

3. Water Conservation

Omega has taken steps to minimize water usage in its production processes. The brand has adopted advanced water recycling technologies, which help in reducing waste and conserving this vital resource. By implementing these practices, Omega demonstrates its commitment to responsible manufacturing.

4. Certification and Transparency

Omega is dedicated to transparency in its supply chain. The brand has obtained certifications for its sustainability practices, allowing consumers to verify the eco-friendliness of its products. This level of transparency builds trust and encourages consumers to make informed choices.

Nomos: Crafting Watches with a Conscience

Nomos Glashütte, a German watchmaker known for its minimalist design and precision, has also prioritized sustainability in its operations. Founded in 1990, Nomos has quickly gained recognition for its commitment to ethical practices. Here are some of the ways Nomos is leading the way in sustainability:

1. Local Production

Nomos prides itself on its local production practices. All of its watches are manufactured in Glashütte, Germany, ensuring that the brand supports local economies and reduces transportation emissions. By keeping production local, Nomos minimizes its carbon footprint while contributing to the preservation of traditional craftsmanship.

2. Sustainable Materials

Similar to Omega, Nomos has embraced the use of sustainable materials. The brand utilizes stainless steel that is sourced responsibly, as well as leather from tanneries that adhere to strict environmental standards. This commitment to sustainable sourcing reflects Nomos's dedication to producing watches that are not only beautiful but also environmentally friendly.

3. Energy Efficiency

Nomos has implemented energy-efficient practices in its manufacturing facilities. The brand has invested in modern machinery that reduces energy consumption while maintaining high-quality production standards. This focus on efficiency contributes to a lower overall environmental impact.

Nomos goes beyond environmental sustainability by engaging in social responsibility initiatives. The brand actively supports local communities and invests in educational programs to promote craftsmanship and technical skills. This holistic approach to sustainability showcases Nomos's commitment to making a positive impact beyond just their products.

Comparing Sustainability Practices

When comparing Omega and Nomos, several key differences and similarities emerge in their sustainability practices:

Material Sourcing: Both brands prioritize ethical sourcing of materials, but Omega has a stronger emphasis on using recycled materials and innovative alloys.
Local Production: Nomos has a clear advantage with its entirely local production in Glashütte, while Omega operates on a larger scale with multiple manufacturing sites.
Energy Practices: Both brands are committed to renewable energy, but Omega's larger facilities may have a more significant overall impact due to their scale.
Transparency and Certification: Omega's certifications provide consumers with a clear understanding of their sustainability efforts, while Nomos focuses on local craftsmanship and community engagement as part of its brand ethos.

Conclusion

In 2025, both Omega and Nomos have made commendable efforts towards sustainability in the watch industry. Omega's legacy of innovation and commitment to eco-friendly materials and practices positions it as a leader in the luxury watch segment. On the other hand, Nomos's emphasis on local production and social responsibility highlights a different approach to sustainability that resonates with consumers seeking ethical choices.

Ultimately, the decision between Omega and Nomos may come down to personal values and preferences. Consumers looking for a brand with a long-standing reputation and a wide range of products may lean towards Omega, while those who prioritize local craftsmanship and minimalist design may find Nomos more appealing. Regardless of the choice, both brands are contributing positively to the growing movement of sustainability in the luxury watch industry.