Omega vs. Longines: Which Brand Has Better Resale Value?

When it comes to luxury watches, Omega and Longines are two of the most recognized brands in the industry. Both have rich histories and a loyal following, but they cater to slightly different segments of the market. In this article, we will explore the resale value of Omega and Longines watches in 2025, examining the factors that influence their value retention over time.

Overview of Omega and Longines

Omega

Founded in 1848, Omega is known for its precision and innovation. The brand has a strong connection to space exploration, famously being the first watch worn on the moon. Omega watches are often regarded as symbols of luxury and craftsmanship, with models like the Speedmaster and Seamaster holding significant prestige.

Longines

Longines, established in 1832, has a long-standing reputation for elegance and tradition. The brand is known for its classic designs and has a strong presence in the world of sports timing. Longines watches are generally more affordable than Omega, making them accessible to a wider audience while still maintaining a sense of luxury.

Factors Influencing Resale Value

Brand Reputation

The reputation of a brand plays a critical role in determining the resale value of its watches. Omega's strong history, association with high-profile events, and endorsements from celebrities contribute to its robust resale market. Longines, while respected, does not have the same level of prestige, which can impact its resale values.

Demand and Popularity

Demand for specific models can greatly influence resale prices. Omega's iconic models, such as the Speedmaster and Seamaster, often see higher demand in the secondary market. Longines offers a range of models that appeal to various tastes, but they may not achieve the same level of demand as Omega's most sought-after pieces.

Condition and Authenticity

The condition of a watch and its authenticity are paramount in the resale market. Both Omega and Longines watches that are well-maintained, with original paperwork and boxes, tend to retain their value better. Buyers are often willing to pay a premium for watches that are in excellent condition and come with verifiable authenticity.

Limited Editions and Special Releases

Limited edition and special release watches can command significantly higher resale values. Omega frequently produces limited runs, particularly in collaboration with events or notable figures, which can lead to increased desirability. Longines also releases limited editions, but they may not attract the same level of attention as Omega's offerings.

Resale Value Trends in 2025

As of 2025, the luxury watch market has seen some interesting trends. Omega watches continue to perform well in the resale market, often retaining a significant portion of their original retail price. For example, certain models of the Speedmaster can retain up to 80% of their value, depending on condition and market demand.

Longines watches, while generally more affordable, tend to depreciate more quickly than Omega. However, specific models, especially those with historical significance or limited production runs, can still hold their value reasonably well. On average, Longines watches may retain around 50-60% of their original price, which is respectable for the brand's price point.

Conclusion

In the comparison of Omega vs. Longines, Omega generally holds the edge in terms of resale value due to its brand reputation, demand for iconic models, and the influence of limited editions. However, Longines offers excellent value for those looking for luxury watches at a more accessible price point.

When considering a watch purchase, it's essential to factor in potential resale value, especially if you plan to sell or trade the watch in the future. Both brands have their unique strengths, and understanding the market can help you make an informed decision.

For buyers looking to invest in watches with good resale value, Omega remains a strong choice, while Longines can be an attractive option for those seeking elegance and craftsmanship without the premium price tag. As always, it is advisable to research and verify the current market conditions and trends before making a purchase.