Nike vs Adidas: Which Brand Leads in Sustainable Fashion?

Explore the sustainability efforts of Nike and Adidas in 2025. Which brand is leading the way in eco-friendly fashion practices?

Published: 8/27/20251 min read
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Avery Cole
Senior Editor, DuelVote

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Live picks: Nike 11,068 (55%) · Adidas 9,009 (45%)

As sustainability becomes a crucial factor in consumer choices, the competition between leading sportswear brands Nike and Adidas intensifies. Both companies have made significant strides in eco-friendly practices, yet their approaches and the effectiveness of their initiatives vary. In this article, we will explore the sustainability efforts of Nike and Adidas in 2025, assessing their impact and effectiveness in the realm of sustainable fashion.

Overview of Sustainability in Fashion

The fashion industry is one of the largest contributors to environmental degradation. With increasing awareness of climate change and resource depletion, brands are under pressure to adopt sustainable practices. This includes using eco-friendly materials, reducing waste, and ensuring ethical manufacturing processes. Nike and Adidas have both recognized this shift and are actively working to improve their sustainability profiles.

Nike's Sustainable Initiatives

1. Move to Zero

Nike's overarching strategy for sustainability is encapsulated in its

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