Introduction

As the automotive industry continues to evolve, the competition between luxury brands intensifies, particularly in the realm of technology. In 2025, Mercedes and Lexus stand out as two prominent players, each offering a suite of innovative features designed to enhance safety, connectivity, and overall driving experience. This article aims to provide a comprehensive comparison of the tech features found in the 2025 models of these two brands.

Infotainment Systems

Mercedes-Benz MBUX

Mercedes-Benz vehicles are equipped with the latest iteration of the MBUX (Mercedes-Benz User Experience) infotainment system. This system is known for its intuitive interface, which includes a large touchscreen display and voice recognition capabilities. The MBUX system allows drivers to control various functions, such as navigation, music, and climate control, using natural language commands.

In the 2025 models, the MBUX system has been further refined, now featuring augmented reality navigation, which overlays directions onto a live feed from the vehicle's front camera. This can significantly enhance the driving experience by providing clearer guidance in complex driving situations.

Lexus Multimedia System

On the other hand, Lexus vehicles feature the Lexus Multimedia System, which has also seen significant improvements for 2025. The system includes a high-resolution touchscreen and a touchpad interface, allowing for a combination of touch and tactile controls. The latest version offers a more responsive interface and improved graphics, making it easier for drivers to access their preferred settings and applications.

Lexus has also made strides in integrating smartphone connectivity, with support for both Apple CarPlay and Android Auto, ensuring that drivers can easily access their favorite apps and services directly from the infotainment system.

Connectivity Features

Mercedes Connectivity

In terms of connectivity, Mercedes continues to lead with its extensive range of features. The 2025 models come equipped with a robust suite of connectivity options, including 5G capability, which allows for faster data transfer and improved streaming quality for in-car entertainment. Additionally, Mercedes offers a comprehensive mobile app that allows owners to remotely control various vehicle functions, such as locking/unlocking doors and checking fuel levels.

The integration of over-the-air (OTA) updates ensures that the vehicle's software remains up to date, enhancing performance and adding new features over time without the need for a dealership visit.

Lexus Connectivity

Lexus, while slightly behind in terms of raw connectivity options, still offers a commendable suite of features. The 2025 models include Wi-Fi hotspot capability and smartphone integration, similar to Mercedes. However, Lexus has focused on creating a seamless user experience, with features like remote start and vehicle status alerts available through the Lexus app.

While the OTA update capability is present, it may not be as extensive as that offered by Mercedes, which could be a consideration for tech-savvy consumers who prioritize having the latest software enhancements.

Safety Technology

Mercedes Safety Innovations

Safety is a paramount concern for both brands, and Mercedes has incorporated a comprehensive array of safety features in its 2025 models. The brand's advanced driver assistance systems (ADAS) include features such as Active Steering Assist, which helps maintain lane position, and Active Brake Assist, which can detect potential collisions and apply brakes if necessary. The addition of a new feature called