Longines vs. Nomos: Which Watch Holds Its Value in 2025?

When it comes to luxury watches, the question of value retention is paramount for collectors and enthusiasts alike. In 2025, two brands that frequently come up in discussions are Longines and Nomos. Both brands have their unique histories, aesthetics, and target audiences, making them worthy of comparison for potential buyers interested in investment value. In this article, we will explore the factors that influence the resale value of watches from these two brands and offer insights into which may hold its value better in the coming years.

Overview of Longines and Nomos

Longines

Longines, founded in 1832 in Switzerland, is one of the oldest watch manufacturers in the world. Known for its classic designs and precision, Longines has built a reputation for producing high-quality timepieces that appeal to a wide audience. The brand is particularly recognized for its rich heritage in sports timing and aviation, which has contributed to its strong market presence. Longines watches are often seen as accessible luxury, offering a blend of elegance and functionality.

Nomos

Nomos Glashütte, on the other hand, is a relatively younger brand, established in 1990. Based in the heart of Germany’s watchmaking region, Nomos is known for its minimalist design and in-house movements. The brand emphasizes craftsmanship and modern aesthetics, appealing to a niche market of watch enthusiasts who appreciate understated elegance. Nomos watches are often celebrated for their innovative designs and technical prowess, which have garnered them a loyal following.

Factors Influencing Value Retention

When considering which brand holds its value better, several factors come into play:

Brand Reputation

The reputation of a watch brand significantly impacts its resale value. Longines, with its long-standing history and recognition, tends to attract a broader audience. Its established presence in the luxury market often translates to better resale opportunities. Nomos, while respected, operates in a more niche segment, which can affect its resale value depending on market demand.

Limited Editions and Rarity

Limited edition watches often command higher resale values due to their scarcity. Both Longines and Nomos have released limited edition models, but Nomos is particularly known for its unique designs and limited runs. Collectors often seek out these pieces, which can lead to higher value retention over time.

Condition and Maintenance

The condition of a watch plays a crucial role in its resale value. Watches that have been well-maintained, with original parts and documentation, will typically fetch higher prices. Both brands offer quality craftsmanship, but Nomos watches, with their simpler designs, may be easier to maintain. Longines, while also durable, may have more complex movements that require specialized servicing, which can impact long-term value.

Market Trends

Market trends can fluctuate, affecting the desirability of certain brands. In recent years, there has been a growing interest in German watchmaking, which could benefit Nomos. Conversely, Longines has maintained a strong market presence, appealing to a wider range of consumers. Keeping an eye on market trends and consumer preferences is essential for potential buyers.

Resale Value Comparison

Longines Resale Value

Longines watches generally maintain a good resale value due to their established brand reputation and broad appeal. Popular models like the Longines Master Collection or the HydroConquest often see steady demand in the secondary market. The brand's history and association with sports and aviation also contribute to its desirability, making it easier to sell pre-owned pieces.

Nomos Resale Value

Nomos watches can be a bit more variable in terms of resale value. While certain limited editions or popular models like the Tangente or Ludwig may hold their value well, the brand's more niche appeal means that resale opportunities can be less predictable. However, collectors often seek out Nomos watches for their unique designs and craftsmanship, which can lead to strong resale values in certain cases.

Conclusion

In 2025, both Longines and Nomos present compelling options for those interested in luxury watches with investment potential. Longines, with its rich heritage and broader market appeal, may have the edge in terms of overall value retention. Its established presence in the luxury watch market ensures that there will likely be a steady demand for its timepieces.

On the other hand, Nomos offers unique designs and a strong emphasis on craftsmanship, which can attract a dedicated segment of collectors. While its resale values may be more variable, certain models could appreciate significantly, especially among enthusiasts who value German watchmaking.

Ultimately, the choice between Longines and Nomos should depend on personal preferences, intended use, and investment goals. Both brands have their strengths and weaknesses, and understanding these factors will help potential buyers make informed decisions in the luxury watch market. As always, it is advisable to conduct thorough research and consider the specific models under consideration before making a purchase.