Longines vs. Nomos: Sustainability Practices in 2025

In recent years, the conversation surrounding sustainability has become increasingly prominent across various industries, including watchmaking. As consumers become more conscious of their environmental impact, brands like Longines and Nomos are stepping up to showcase their commitment to eco-friendly practices. This article delves into the sustainability initiatives of both brands in 2025, offering insights for those looking to make informed choices in the luxury watch market.

Longines: A Legacy of Tradition and Sustainability

Longines, a Swiss watchmaker with a rich history dating back to 1832, has made significant strides in integrating sustainability into its operations. The brand has focused on several key areas:

1. Eco-Friendly Materials

Longines has been increasingly sourcing materials that have a lower environmental impact. In 2025, the brand emphasizes the use of recycled metals in its watch cases and bracelets. This approach not only reduces the need for new raw materials but also minimizes waste. Additionally, Longines has begun utilizing sustainable leather alternatives in its straps, further aligning its products with eco-conscious practices.

2. Carbon Neutrality Goals

As part of its commitment to sustainability, Longines has set ambitious goals for carbon neutrality. The brand has invested in renewable energy sources for its production facilities and is actively working to offset its carbon emissions through various environmental projects. This includes reforestation efforts and partnerships with organizations dedicated to preserving biodiversity.

3. Ethical Production Practices

Longines ensures that its manufacturing processes adhere to strict ethical standards. The brand is committed to transparency in its supply chain, ensuring that the materials used in its watches are sourced responsibly and that labor practices meet international standards. This commitment extends to the artisans and workers involved in the watchmaking process, ensuring fair wages and safe working conditions.

Nomos: Innovative Approaches to Sustainability

Nomos Glashütte, founded in 1990, is known for its modern designs and innovative approach to watchmaking. The brand has embraced sustainability as a core principle, leading to several initiatives that set it apart in the industry:

1. In-House Manufacturing

Nomos prides itself on its in-house manufacturing capabilities, which allow for greater control over the production process. By producing its movements and components within its own facilities in Glashütte, Germany, Nomos minimizes transportation emissions and ensures a higher standard of quality. This localized approach not only supports the local economy but also reduces the carbon footprint associated with shipping materials and products globally.

2. Sustainable Packaging

In 2025, Nomos has made significant changes to its packaging, opting for eco-friendly materials that are both recyclable and biodegradable. The brand has eliminated plastic from its packaging, choosing instead to use materials like recycled cardboard and paper. This move reflects Nomos' commitment to reducing waste and promoting sustainability throughout the customer experience.

3. Community Engagement

Nomos actively engages with its community to promote sustainability. The brand has initiated educational programs that focus on environmental awareness and responsible consumption. By fostering a dialogue around sustainability, Nomos encourages its customers to make informed choices and supports a culture of environmental responsibility.

Comparing Sustainability Practices

When evaluating Longines and Nomos in terms of sustainability, several factors come into play:

Material Sourcing

Both brands are making strides in using eco-friendly materials. Longines focuses on recycled metals and sustainable leather alternatives, while Nomos emphasizes in-house production and localized sourcing.

Carbon Neutrality

Longines has set clear goals for carbon neutrality, investing in renewable energy and offsetting emissions. Nomos, while also environmentally conscious, focuses more on localized manufacturing to reduce its carbon footprint.

Packaging

Nomos has taken a more aggressive stance on sustainable packaging, eliminating plastic and opting for recyclable materials. Longines is making improvements but has not yet fully transitioned to eco-friendly packaging solutions.

Community Engagement

Nomos stands out for its community-focused initiatives, promoting sustainability through education and awareness. Longines, while committed to ethical production, has less emphasis on community engagement.

Conclusion: Making Informed Choices

As consumers increasingly prioritize sustainability in their purchasing decisions, both Longines and Nomos offer compelling options for those seeking eco-friendly luxury watches. Longines, with its long-standing heritage, brings a wealth of experience and commitment to traditional craftsmanship, while Nomos offers a fresh, innovative approach that resonates with modern values.

Ultimately, the choice between Longines and Nomos may come down to personal preferences regarding design, brand values, and specific sustainability practices. By understanding the initiatives each brand has undertaken in 2025, consumers can make informed decisions that align with their values and contribute to a more sustainable future in the watch industry. Whether you choose Longines or Nomos, both brands are taking significant steps toward a more sustainable world, making them worthy considerations for your next luxury watch purchase.