H&M vs. Tommy Hilfiger: Fit and Sizing Guide 2025

Compare fit and sizing between H&M and Tommy Hilfiger in 2025. Find insights on size charts and customer feedback.

Published: 8/27/20254 min read
Author avatar
Avery Cole
Senior Editor, DuelVote

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Live picks: H&M 7,177 (73%) · Tommy Hilfiger 2,625 (27%)

When it comes to fashion, fit and sizing are crucial factors that can significantly impact your shopping experience. In 2025, two popular brands, H&M and Tommy Hilfiger, continue to dominate the market with their distinct styles and sizing approaches. This article aims to provide a comprehensive comparison of the fit and sizing of H&M and Tommy Hilfiger, helping you make informed decisions when shopping.

Brand Overview

H&M

H&M, a Swedish multinational clothing retail company, is known for its trendy and affordable fashion. The brand offers a wide range of clothing options for men, women, and children, with a focus on modern styles that appeal to a broad audience. H&M's sizing is generally regarded as inclusive, catering to various body types and shapes.

Tommy Hilfiger

Tommy Hilfiger, on the other hand, is an American brand that embodies classic American style with a preppy twist. Known for its high-quality materials and attention to detail, Tommy Hilfiger offers a more premium price point compared to H&M. The brand's clothing typically reflects a more tailored fit, appealing to those who prefer a polished look.

Sizing Charts Comparison

Understanding the sizing charts of each brand is essential for finding the right fit. Here’s a brief overview of the sizing standards for H&M and Tommy Hilfiger:

H&M Size Chart

Women’s Tops

XS (0-2), S (4-6), M (8-10), L (12-14), XL (16-18)

Women’s Bottoms

24 (0), 25 (2), 26 (4), 27 (6), 28 (8), 29 (10), 30 (12)

Men’s Tops

S (34-36), M (38-40), L (42-44), XL (46-48)

Men’s Bottoms

28 (S), 30 (M), 32 (L), 34 (XL)

Tommy Hilfiger Size Chart

Women’s Tops

XS (0-2), S (4-6), M (8-10), L (12-14), XL (16)

Women’s Bottoms

24 (0), 25 (2), 26 (4), 27 (6), 28 (8), 29 (10), 30 (12)

Men’s Tops

S (34-36), M (38-40), L (42-44), XL (46-48), XXL (50-52)

Men’s Bottoms

28 (S), 30 (M), 32 (L), 34 (XL), 36 (XXL)

Key Differences

While both brands offer similar sizing categories, Tommy Hilfiger tends to have a more tailored fit, which may not accommodate as many body types as H&M’s more relaxed and inclusive sizing. Additionally, H&M often provides a wider range of options in terms of size and style, particularly in their extended sizing lines.

Customer Feedback on Fit

Customer reviews and feedback can provide valuable insights into how each brand's sizing translates into real-world fit. Here’s a summary of common observations from shoppers:

H&M

Fit

Generally, customers find H&M clothing to be true to size. However, some note that certain items, particularly dresses and tops, may run small. It’s often recommended to size up for more fitted styles.

Comfort

Many shoppers appreciate the comfort of H&M clothing, especially their casual wear. The fabrics used are often noted for being soft and breathable.

Tommy Hilfiger

Fit

Customers frequently mention that Tommy Hilfiger clothing has a more structured fit. While many appreciate the tailored look, others suggest that it can be restrictive, especially in certain styles.

Comfort

The quality of materials used in Tommy Hilfiger clothing is often praised, contributing to a comfortable wearing experience. However, some customers feel that the fit can be less forgiving than H&M’s.

Tips for Choosing the Right Size

When shopping for clothing from either H&M or Tommy Hilfiger, consider the following tips to ensure the best fit:

  1. Refer to Size Charts: Always consult the size charts on the brand’s website before making a purchase.
  2. Read Customer Reviews: Look for feedback regarding fit and comfort from other customers, especially for specific items.
  3. Consider Your Body Type: Different styles may fit differently based on your body shape. For example, if you have a curvier figure, you might find H&M's relaxed fits more accommodating.
  4. Try Before You Buy: If possible, visit a store to try on items, especially if you are unfamiliar with the fit of a particular brand.
  5. Understand Return Policies: Familiarize yourself with the return policies of both brands in case you need to exchange sizes.

Conclusion

In summary, both H&M and Tommy Hilfiger offer unique approaches to fit and sizing in 2025. H&M is generally more inclusive and relaxed in its sizing, making it a popular choice for casual wear. Conversely, Tommy Hilfiger provides a more tailored fit that appeals to those seeking a polished look, albeit with a potentially more restrictive fit. By understanding the sizing charts, customer feedback, and your own body type, you can make more informed choices when shopping from either brand. Whether you prefer the trendy styles of H&M or the classic appeal of Tommy Hilfiger, knowing how each brand fits can enhance your shopping experience.

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