Sustainability Practices: H&M vs Nike in 2025

As consumers become more environmentally conscious, brands are increasingly held accountable for their sustainability practices. In 2025, two of the most recognized names in the fashion industry, H&M and Nike, have made significant strides in their sustainability efforts. This article will compare the initiatives and consumer perceptions of these two brands, providing insight into their environmental and social responsibility.

H&M's Sustainability Initiatives

H&M has long been an advocate for sustainable fashion. In 2025, the brand continues to build on its commitment to sustainability through several key initiatives:

1. Circular Fashion

H&M has embraced the concept of circular fashion, which aims to reduce waste by keeping products in use for as long as possible. The brand has implemented a garment collecting program that encourages customers to return their old clothes for recycling. In 2025, H&M reported that over 30% of its products were made from recycled materials, a significant increase from previous years.

2. Sustainable Materials

The company has also committed to sourcing sustainable materials. By 2025, H&M aims to use 100% organic cotton and recycled polyester in its products. This shift not only reduces the environmental impact of production but also supports the growing market for sustainable textiles.

3. Transparency and Reporting

H&M has made strides in transparency regarding its supply chain. The brand publishes an annual sustainability report detailing its progress and challenges. This transparency has helped build consumer trust, as customers can see the brand's commitment to ethical practices.

Nike's Sustainability Initiatives

Nike, a leader in athletic wear, has also made significant commitments to sustainability. In 2025, the brand's initiatives reflect a focus on innovation and reducing its carbon footprint:

1. Move to Zero

Nike's