Safety Features Compared: BMW vs Audi 2025

When it comes to choosing a luxury vehicle, safety is often a top priority for many buyers. In 2025, both BMW and Audi continue to uphold their reputations for producing vehicles that not only offer performance and luxury but also prioritize safety. This article will delve into the safety features, crash test ratings, and innovative technologies offered by both brands, allowing potential buyers to make an informed decision.

Overview of Safety Ratings

In recent years, both BMW and Audi have consistently performed well in crash tests conducted by organizations such as the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS). In 2025, both brands have models that have received top ratings in various categories, including small overlap front, moderate overlap front, side, roof strength, and head restraints.

BMW Safety Ratings

BMW has introduced several models in 2025 that have achieved a five-star rating from NHTSA and have been recognized as Top Safety Picks by IIHS. Their commitment to safety is evident in the incorporation of advanced driver assistance systems (ADAS) across their lineup. Key features include:

Active Driving Assistant

This system includes features like blind-spot monitoring, lane departure warning, and rear cross-traffic alert, which help prevent accidents before they occur.

Automatic Emergency Braking

BMW's technology detects potential collisions and can apply the brakes automatically if the driver does not respond in time.

Parking Assistant Plus

This feature simplifies parking by providing guidance and even taking control of steering in tight spots.

Audi Safety Ratings

Audi, similarly, has made significant strides in safety for its 2025 models, with several vehicles also earning five-star ratings from NHTSA and being recognized as Top Safety Picks by IIHS. Audi's safety features include:

Audi Pre Sense

This suite of safety technologies prepares the vehicle for an impending collision by tightening seat belts, closing windows, and adjusting the seats to optimize protection.

Adaptive Cruise Control with Traffic Jam Assist

This feature allows the car to maintain a safe distance from the vehicle ahead and can even assist in stop-and-go traffic.

360-Degree Camera System

This system provides a bird's-eye view of the vehicle's surroundings, making it easier to navigate tight spaces and avoid obstacles.

Innovative Safety Technologies

Both BMW and Audi are at the forefront of integrating innovative safety technologies into their vehicles. In 2025, advancements in artificial intelligence and machine learning have further enhanced the safety features offered by both brands.

BMW Innovations

Intelligent Personal Assistant

BMW's voice-activated assistant can respond to safety-related inquiries, such as